Marketing Management - Business School Crash Course

AudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.

The content is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management.

The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers.

In this course, we'll cover the following topics:

• Looking at your own company and its products
• Finding and defining your potential market
• Finding your potential customers
• Crafting your marketing message and buyer behavior
• How you appear to your potential market
• Positioning your company and products in your chosen market
• Push and pull marketing strategies and plans
• Measuring your marketing activities

AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course.

PLEASE NOTE: This is the Print book version of the course. The audio version is available on Audible.