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Marketing in Culturally Distant Countries
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Marketing in Culturally Distant Countries

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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.

Undertitel
Managing the 4Ps in Cross-Cultural Contexts
Författare
Giovanna Magnani
Upplaga
2022 ed.
ISBN
9783031048319
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2022-06-29
Sidor
184