
Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
- Undertitel
- Foundational and Contemporary Issues
- Redaktör
- Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral
- Upplaga
- 2021 ed.
- ISBN
- 9783030813314
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2022-10-29
- Sidor
- 301
