
Marketing at the Confluence between Entertainment and Analytics
- Undertitel
- Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
- Redaktör
- Patricia Rossi
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319837130
- Språk
- Engelska
- Vikt
- 249 gram
- Utgivningsdatum
- 2018-09-09
- Sidor
- 1595
