
Marketing and Dysfunctional Consumer Behaviour
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
- Undertitel
- Understanding How and When Marketing Drives Problematic Consumption Patterns
- Författare
- Gioele Zamparo
- ISBN
- 9783031891618
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2025-05-06
- Sidor
- 132
