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Market Segmentation
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Market Segmentation

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The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
Undertitel
Conceptual and Methodological Foundations
Upplaga
Second Edition 2000
ISBN
9781461371045
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2012-10-17
Sidor
382