
Market Research
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
- Undertitel
- The Process, Data, and Methods Using Stata
- Författare
- Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
- Upplaga
- 1st ed. 2018
- ISBN
- 9789811052170
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2017-11-13
- Sidor
- 416
