Managing Social Media and Consumerism
Författare:
Inbunden, 2013
engelska
1 171 kr
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
- Undertitel
- The Grapevine Effect in Competitive Markets
- Författare
- . Rajagopal
- ISBN
- 9781137281913
- Språk
- engelska
- Vikt
- 518 gram
- Utgivningsdatum
- 2013-09-20
- Förlag
- Palgrave Macmillan
- Sidor
- 259
