Last mile delivery challenges in E-commerce Logistics

E - Commerce has emerged as one of the fastest growing sectors in the global economy, transforming the way people purchase and consume goods and services. The convenience of browsing products online, comparing prices, and receiving items at the doorstep has made online shopping extremely popular. In India, platforms such as Amazon, Flipkart, Meesho and Myntra have revolutionized consumer buying behavior, offering a wide range of products with quick delivery options.In the success of E - Commerce, logistics plays a vital role, as it ensures that the product ordered online reaches the consumer in the right condition and within the promised time. Among the different components of logistics, the most critical and challenging aspect is the last - mile delivery. The term "Last Mile" refers to the final step of the supply chain where the product is transported from the distribution hub or warehouse to the customer's doorstep. Although it appears to be the shortest segment in the entire supply chain, it is often the most complex, expensive and customer sensitive stage of the delivery process.