King of Clothes

This book tells the growth history of Masa Yanai and Uniqlo. It is divided into eleven chapters, from "e;unintelligible adolescence"e;, "e;uniqlo taking off"e;, "e;dreams into reality"e;, "e;transformation into a butterfly"e;, "e;building the Uniqlo dynasty"e;, "e;dominated Uniqlo"e;, "e;advanced through setbacks"e;, "e;dilemma"e;, "e;stroke twice"e;, "e;revolution in the new era"e;, "e;Chinese dream and future heart"e;, which comprehensively demonstrated Yanai Masayoshi and the world-renowned growth process of Uniqlo has analyzed Uniqlo's unique business model, corporate culture, technology research and development and capital operation from multiple angles.