Key Concepts in Ethnography

"e;An accessible and entertaining read, useful to anybody interested in the ethnographic method."e;- Paul Miller, University of Cumbria"e;A very good introduction to ethnographic research, particularly useful for first time researchers."e;- Heather Macdonald, Chester University"e;The perfect introductory guide for students embarking on qualitative research for the first time... This should be of aid to the ethnographic novice in their navigating what is a theoretically complex and changing methodological field."e;- Patrick Turner, London Metropolitan UniversityAn accessible, authoritative, non-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography, this book: Explores and summarises the basic and related issues in ethnography that are covered nowhere else in a single text. Examines key topics like sampling, generalising, participant observation and rapport, as well as embracing new fields such as virtual, visual and multi-sighted ethnography and issues such as reflexivity, writing and ethics. Presents each concept comprehensively yet critically, alongside relevant examples. This is not quite an encyclopaedia but far more than a dictionary. It is comprehensive yet brief. It is small and neat, easy to hold and flick through. It is what students and researchers have been waiting for.