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Japanese Consumer Dynamics

Inbunden, 2010
engelska
579 kr
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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Redaktör
P. Haghirian
ISBN
9780230242869
Språk
engelska
Vikt
518 gram
Utgivningsdatum
2010-11-24
Sidor
244