Introduction to Business

Ultimate quick reference for the essentials of business succinctly written by author and professor Dr. Kyle Allison to support students taking an introduction to business college course. For professionals without an academic background in business this guide offers a bird’s-eye view of the structure as a whole broken down departmentally, with the role each area plays, defining jargon, plus key processes and strategy. This 6-page guide packs in the answers you need with color coded sections in an outline format designed for finding facts fast. Boost grades for class or increase your business knowledge to help your career goals, either way this value cannot be missed.
6-page reference guide includes:

• The Business Environment
• Business Types
  • Forms of Business Ownership
• Business Ethics
• B2C vs B2B Business Models
• Business Management & Leadership
  • Key Responsibilities
  • Managerial Process
  • Key Management Skills
• Business Departments
  • Marketing
  • Finance & Accounting
  • Operations & Supply Chain Management
• Information Technology
  • Enterprise Resource Planning (ERP) Systems
  • Information Management Technology (IMT)
• Human Resources
• Customer Service
• Business Strategy
  • Six Elements of Business Strategy
  • Three Levels of Strategy
  • Strategy Formulation
  • SWOT
  • Strategic Management
• Business Intelligence
  • Key Factors
  • Technologies
  • Key Benefits