

Internationales Marketing für Ingenieure
In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.
- Författare
- Helmut Kohlert
- ISBN
- 9783110355017
- Språk
- Tyska
- Utgivningsdatum
- 2014-09-09
- Förlag
- De Gruyter
- Tillgängliga elektroniska format
- PDF - Adobe DRM
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- Läsplatta
- Dator
