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Integrated Brand Marketing and Measuring Returns
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Integrated Brand Marketing and Measuring Returns

inbunden, 2010
Engelska
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Redaktör
P. Kitchen
ISBN
9780230577343
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2010-07-07
Sidor
181