Innovation Mastery: The Definitive Guide to Running the Ultimate Innovation Program

REVISED AND EXPANDED SECOND EDITION

Based on years of research and experience, this is the ultimate guide to envisioning, creating, building, running and managing an innovation program for your company, no matter the size. Chris has run innovation programs at major tech companies, retail companies and financial institutions for the last 15 years. He tells you what works and what doesn't work, and can guide you to the ultimate successful program: generating hundreds of relevant, powerful new product ideas for your company.