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Innovation and Marketing in the Pharmaceutical Industry
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.
- Undertitel
- Emerging Practices, Research, and Policies
- Redaktör
- Min Ding, Jehoshua Eliashberg, Stefan Stremersch
- Upplaga
- Softcover reprint of the original 1st ed. 2014
- ISBN
- 9781493952304
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-08-23
- Sidor
- 768
