Implementing longevity concepts in health and wellness centers

As the pursuit of healthy ageing becomes increasingly central to consumer health behavior, longevity is emerging as a strategic opportunity for the health and wellness industry. This book investigates how a longevity concept can be implemented within a health and wellness center, using BASEFIVE as an illustrative case. The study is grounded in Dynamic Capabilities Theory (DCT), Business Model Innovation (BMI), and the Business Model Canvas (BMC). It draws on expert interviews, management insights, and client perspectives to explore the strategic, operational, and experiential dimensions of longevity integration. The findings show that longevity integration demands not only new diagnostics and personalized interventions, but also cultural and organizational adaptation. By aligning digital tools, educational formats, and behavioral prevention with existing values, centers like BASEFIVE can develop scalable, credible, and client-centered longevity services. Applying DCT, BMI, and BMC, the study provides both theoretical insights and a phased implementation strategy for service innovation in the secondary healthcare market.