HTML5. The Gentle Revolution. A new Internet standard turns over cross-device reach, visual advertising and tracking of customers

Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Applied Sciences Technikum Vienna, language: English, abstract: "e;Hyper Text Markup Language 5"e; is called the relatively new standard in web technologies. HTML 5 is said to fairly knock over our common understanding of how the Internet works: in technical terms as well as in the way online marketers can reach their target groups. It's important to underline this crucial impact on the daily business of digital marketing, because at the end of the day, every inch of our value added chain has to give an answer to our biggest question: How can we succeed in innovating the way brands are built.