How to Start a Magazine

A timely and extremely informative book, How to Start a Magazine explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. Author James Kobak, an advisor to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.