
How to make a Western brand successful in China
- Undertitel
- Should it rely on its Western image or adapt to its products' market?
- Författare
- Isabelle Idrac
- ISBN
- 9783656477082
- Språk
- Engelska
- Vikt
- 145 gram
- Utgivningsdatum
- 2013-08-09
- Förlag
- Grin Publishing
- Sidor
- 104
