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How Cities Become Brands
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How Cities Become Brands

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Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.
Undertitel
Developing City Brands Purposefully and Thoughtfully
Upplaga
2024 ed.
ISBN
9783658437756
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2024-03-27
Sidor
226