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Holiday attachment - The construct, measure, and its relation with customer loyalty

Författare:
engelska
524 kr
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Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a)Conceptualization, development, and validation of a scale to measure holiday attachment.b)Examination of holiday attachment as an antecedent of tourist loyalty.c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Författare
Babu George
ISBN
9783656124641
Språk
engelska
Utgivningsdatum
2012-02-09