History of Advertising From the Earliest Times

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. In presenting the following humble attempt at history-writing to the reader, I am selfish enough to admit a preference for his tender mercy rather than for his critical judgment. I would ask him to remember that there are many almost insurmountable difficulties to be faced in the accomplishment of a work like this, and a narrowed space adds to rather than diminishes from their antagonistic power.<br><br>When the work was first proposed to me, it was imagined that the subject could be fully disposed of in less than five hundred pages. I have already gone considerably over that number, and feel that the chaise of incompleteness may still be brought against the book. But I also feel that if I had extended it to five thousand pages, the charge could still have been made, for with such a subject actual exhaustion cannot be expected; and so, despite the great quantity of unused material I have yet by me, I must rest satisfied with what I have done. I trust the reader will be satisfied also.