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Handbook of Marketing Decision Models
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Handbook of Marketing Decision Models

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In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
Upplaga
2nd ed. 2017
ISBN
9783319569390
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2017-07-26
Sidor
598