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Fundamentals of Business-to-Business Marketing
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Fundamentals of Business-to-Business Marketing

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?This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
Undertitel
Mastering Business Markets
Upplaga
Softcover reprint of the original 1st ed. 2015
ISBN
9783319385211
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2016-10-29
Sidor
330