Food Marketing

Advertising and branding help shape how people buy and enjoy food. Iconic logos, famous mascots, and carefully designed packaging have an enormous effect on consumers. Food Marketing examines the history of how marketers have sold food, modern methods of presenting these products, and controversies surrounding food ads today. Features include a glossary, websites, source notes, infographics, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.