
Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
- Undertitel
- Scientific Models
- Redaktör
- Tsan-Ming Choi
- ISBN
- 9781493902767
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2014-01-31
- Sidor
- 151
