
Facing concerns of the longevity of the OEM model within China
- Undertitel
- An investigation of the importance of corporate & brand strategy in facilitating the transition from OEM to OBM
- Författare
- Laura E. M. Thomson
- ISBN
- 9783659898297
- Språk
- Engelska
- Vikt
- 233 gram
- Utgivningsdatum
- 2016-06-03
- Sidor
- 144
