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Essentials of Marketing with MyMarketingLab
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Essentials of Marketing with MyMarketingLab

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Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Upplaga
3 ed
ISBN
9780273727729
Språk
Engelska
Vikt
1162 gram
Utgivningsdatum
2013-01-11