Essential Careers

Marketing and PR professionals are trained to effectively communicate a seller''s message to a buying public. These professionals work in community relations, public and media relations, government relations, investor relations, corporate communications, marketing communications, public affairs, advertising, writing, editing, training and teaching, photography and video production, graphic design, and human resources. This comprehensive volume presents young people with exciting, diverse career opportunities to consider. Marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies are just some of the topics covered in this all-inclusive career guide.