Entrepreneurial Marketing, An Effectual Approach

Facts101 is your complete guide to Entrepreneurial Marketing, An Effectual Approach. In this book, you will learn topics such as Segmentation and positioning to maximise the value of a new technology ..., Adoption, diffusion, and understanding lead customers, Competitive and market considerations, and The customer development process plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.