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Emotions, Advertising & Consumer Choice
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Emotions, Advertising & Consumer Choice

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Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour.
ISBN
9788763001984
Språk
Engelska
Vikt
790 gram
Utgivningsdatum
2007-04-01
Sidor
462