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Emotion and Reason in Consumer Behavior
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Emotion and Reason in Consumer Behavior

Författare:
inbunden, 2006
Engelska
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Författare
Arjun Chaudhuri
ISBN
9780750679763
Språk
Engelska
Vikt
360 gram
Utgivningsdatum
2006-01-09
Sidor
182