Email Marketing That Works ... So You Don't Have To

Email marketing effectively is not rocket science. It is much more about human relationships.

Did you know ... I ran a national TV commercial airing on ESPN, MTV, A&E, VH-1, Comedy Central ... In this commercial my call to action was to visit a website and sign up for my list, then I would follow up with these folks using email marketing ...

I also lost the gifts of communication (speaking, writing, reading, etc.) with a brain aneurism bursting and subsequent surgery. I can vividly recall one afternoon in the ICU when I was unable to communicate and resolved myself to wetting the bed at age 13.

If I can learn this ... I KNOW YOU CAN TOO

Chapter 1 ... Your #1 Goal

Chapter 2 ... Email marketing is EXACTLY like direct response mail

Section 1 - Creating Your Email Marketing Campaign ... The Mechanics

Chapter 3 ... Subject Line ... Get Your Message Opened

Chapter 4 ... Top 3 open-rate-killers

Chapter 5 ... Crafting your email message content

Chapter 6 ... The 12 reasons & things to send in your email campaign

Chapter 7 ... Call to action

Chapter 8 ... How often to mail your list

Chapter 9 ... Best places to get ideas for your messages

Chapter 10 ... Formatting your email message

Chapter 11 ... Integrate social media

Chapter 12 ... Broadcasts or a follow-up sequence

Chapter 13 ... Listen to your list and make course corrections

Chapter 14 ... Length of your message

Chapter 15 ... Don't over think

Section 2 - Tips to building your list

Chapter 16 ... Top 2 list building killers

Chapter 17 ... The 7 key techniques to build your list

Chapter 18 ... What information should you collect on your web-form?

Chapter 19 ... Advanced techniques ... take them offline

Chapter 20 ... Play the numbers

Section 3 - Manage and segment your lists

Chapter 21 ... Segmenting your list

Chapter 22 ... When a lead turns into a liability and an avoidable expense

Chapter 23 ... Re-engagement campaigns

Chapter 24 ... Make it happen captain