
Electronic Commerce
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.
- Undertitel
- A Managerial and Social Networks Perspective
- Författare
- Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
- Upplaga
- Softcover reprint of the original 8th ed. 2015
- ISBN
- 9783319362700
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-10-07
- Sidor
- 791
