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eBusiness & eCommerce
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.
- Undertitel
- Managing the Digital Value Chain
- Författare
- Andreas Meier, Henrik Stormer
- Översättare
- Elizabeth Gosselin
- Upplaga
- 2009 ed.
- ISBN
- 9783642100390
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2010-10-19
- Sidor
- 222
