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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
Undertitel
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Författare
Katja Wagner
Upplaga
1st ed. 2021
ISBN
9783658351496
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2021-08-07
Sidor
243