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Disinformation Attacks On Businesses

Författare:
Inbunden, 2026
engelska
858 kr
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Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today’s high‑risk information environment.

Undertitel
The Dark Business of Fake News & Co. and How to Combat it
Författare
Uwe Wolff
ISBN
9783658514068
Språk
engelska
Vikt
518 gram
Utgivningsdatum
2026-07-03
Sidor
203