Digital Consumer Behaviour in South Africa

This edited collection explores how digital transformation is reshaping consumer behavior in South Africa. By examining the intersection of technology and consumer habits, it provides a detailed analysis of the evolving retail landscape. The book delves into the strategies and tools that South African retailers can employ to understand consumer preferences, enhance customer experiences, and leverage advanced data analytics for a competitive edge.  Covering key topics such as the impact of digital transformation on consumer expectations, the role of personalization in enhancing customer experience, and the influence of social media on brand perception, the book also addresses critical questions such as how retailers can utilize data analytics to gain insights into consumer behavior and what strategies can be employed to improve online shopping experiences. Ideal for scholars, academics, and researchers in marketing, retail, business management, and information technology, this book is a valuable resource for anyone interested in understanding digital consumer trends and improving customer satisfaction in South Africa.