Design School Reader

An Essential Collection of Essays and Musings on Graphic Design from One of the Fields Leading Educators In this wide-ranging compilation, art director, writer, and lecturer Steven Heller shares his passion for graphic design with readers, whom he invites to consider that design can be discerned in all things natural and manmade. Developed as content for a class devoted to reading, this collection is not overtly about conventional design, but about a variety of topics viewed through the lens of design. Offered as a primer for undergraduate and graduate students, Design School Reader presents more than forty essays on subjects such as: The role of design in politicsVisual culture and the social impact of designKey moments in the history of typographyTechnological innovationsThe power of branding and logosEthical considerations and dilemmasImportant figures in the design world Divided into five partsDesign Language; Design Dialects; Politics, Ideology, Design; Business and Commerce; and Inspiration and Discoverieseach section features a collection of essays culled from Heller's extensive publications from the past several decades. At the end of every essay, readers will find discussion points to prompt further lines of inquiry. As Heller notes, ';The key is to read, discuss, and debate.' Students, aficionados, and anyone with a healthy curiosity will thoroughly enjoy this illuminating and thought-provoking assemblage of perspectives on the practice.