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Decoding Digital Consumer Behavior
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Decoding Digital Consumer Behavior

Författare:
inbunden, 2024
Engelska
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This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.

Undertitel
Bridging Theory and Practice
Upplaga
2024 ed.
ISBN
9789819734535
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2024-07-04
Sidor
149