Data Science for Business and Decision Making : An Introductory Text for Students and Practitioners

This book explores the principles underpinning data science. It considers the how and why of modern data science. The book goes further than existing books by applying data to decision making. Not only is the book useful for undergraduates, but it can also help business owners in improving their decision making. Using real life examples, this book explores the possibilities and limitations of an information-based decision making framework.