Data-Driven Marketing Strategy

<p><b>The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.</b><br><br><b><i>Data-Driven Marketing Strategy</i></b> gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by <b>Kamila Miller,</b> it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.<br><br>Designed to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:<br>- Frameworks for applying data to every stage of marketing strategy<br>- Guidance for creating personas and segmentation models<br>- Best-practice tips for leveraging data and technology for best outcomes, practical exercises, key learning points and real-world examples including Pepsi, Netflix and HubSpot<br>- Insights on digital marketing trends, AI, and customer experience<br>- Online resources including lecturer slides<br><br>Whether studying marketing strategy or preparing for a data-driven career, <b><i>Data-Driven Marketing Strategy</i></b> equips students with the tools, insight and creativity to design strategies that perform.</p>