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Customer Relationship Management

Författare:
pocket, 2013
Engelska
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'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
Upplaga
2 ed
ISBN
9780273774952
Språk
Engelska
Vikt
726 gram
Utgivningsdatum
2013-09-24
Sidor
440