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Customer Engagement in Theory and Practice
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Customer Engagement in Theory and Practice

inbunden, 2019
Engelska
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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.

Undertitel
A Marketing Management Perspective
Upplaga
2019 ed.
ISBN
9783030116767
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2019-03-08
Sidor
159