Customer Context. Definition and literature research

Seminar paper from the year 2016 in the subject Computer Science - Commercial Information Technology, grade: 1,3, University of Leipzig (Institut für Wirtschaftsinformatik), language: English, abstract: A literature research for "Customer Context". Nowadays customer knowledge is imperative for companies and the key to give their customers a good service, because to a customer it is delightful, when a company anticipates the needs and recommends a product or a service that is completely on-target. Understanding your customer and customer-centricity do not mean that you put your customers before your business. It signifies that you have a deep knowledge of your customer and the context.