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Customer Behaviour in eCommerce
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Customer Behaviour in eCommerce

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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Undertitel
Case Studies from the Online Grocery Market
Upplaga
1st ed. 2023
ISBN
9783031235733
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2023-02-12
Sidor
108