Culturema Amélia

This book, written against the backdrop of the internationalization of Brazilian Portuguese, studies the cultural and ideological aspects that foster the "submissive" stereotype attributed to the female gender and lexicalized in Brazil by the word "am lia." The use of this Brazilian cultural word (a word added to the Brazilian Portuguese vocabulary to designate a submissive woman) in 120 materials (including weblogs, chronicles, Internet communities, essays, testimonials) supported the discovery of these cultural traits and the content linked to this word and, consequently, the ideological and cultural negotiation that is strongly established from it. The linguistic complexity of "am lia," its semantic load, and its degree of social representativeness in female identity groups awaken us to try to understand a little more about the society that projects ideological avatars in and from its language.