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CRM Systems in Industrial Companies
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CRM Systems in Industrial Companies

Författare:
Engelska
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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Undertitel
Intra- and Inter-Organizational Effects
Författare
A. Perna, E. Baraldi
Upplaga
1st ed. 2014
ISBN
9781349463176
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2014-03-28
Sidor
249